Atlanta Motor Speedway Renamed to EchoPark Speedway
HAMPTON, Georgia – (41NBC/WMGT) – On Tuesday morning, Atlanta Motor Speedway held a press conference to announce a huge change to the 66-year old course.
The Georgia NASCAR super speedway will now be named EchoPark Speedway in a multi-million dollar, seven year naming rights partnership with the pre-owned automotive dealer.
EchoPark Speedway’s entire 850-acre facility has undergone a massive facelift in preparation for its upcoming national debut as the opening race for the TNT portion of the NASCAR broadcast schedule and the kickoff event for the new in-season Cup Series tournament.
Fans will see the new EchoPark Speedway’s signature green color and the new track logo across track walls, Victory Lane, and throughout the concourse when they attend the ‘Quaker State 400 Available at Walmart’ on Saturday night, June 28, or tune into TNT at 7 p.m.
The winner of the race will also receive a “nearly new” EchoPark Chevy Silverado and a trailer quipped with an 85th anniversary, Strugis Motorcycle Rally Limited Edition Harley Davidson motorcycle.